Cut and Sew

Cut and sew is a garment production method where brands design and construct pieces from scratch using their own patterns, rather than printing graphics on pre-made blanks. The term distinguishes brands that invest in original garment design—creating unique silhouettes, fits, and construction—from those that simply add decoration to existing wholesale products. Cut and sew indicates higher design involvement, greater control over quality and fit, and typically higher production costs. Understanding this distinction helps consumers evaluate what they're paying for: a cut-and-sew hoodie with original construction represents different value than the same graphic printed on a Gildan blank. Many streetwear brands start with blanks and transition to cut-and-sew as they grow, viewing it as a mark of legitimacy and creative maturity. However, blanks aren't inherently inferior—some brands deliberately use quality blanks and focus creative energy on graphics and concepts.