The language of streetwear. Every term you need to navigate the culture—from the foundational to the obscure.
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The practice of selling limited items privately before or instead of public release, bypassing official channels.
BAPE's iconic sneaker design heavily inspired by the Nike Air Force 1, becoming a symbol of 2000s streetwear excess.
Sneakers or items worn regularly without concern for maintaining pristine condition.
Unbranded base garments that brands purchase and customize with their own graphics or labels.
The period from roughly 2005-2015 when streetwear blogs like Hypebeast and Highsnobiety defined culture and broke news.
Automated software used to purchase limited items faster than humanly possible.
Supreme's iconic rectangular logo design, abbreviated as 'BOGO,' that became a symbol of streetwear culture.
An item that fails to sell out or generate interest, sitting on shelves like a brick.
Camouflage patterns, particularly BAPE's distinctive ABC camo, that became iconic streetwear graphics.
A five-panel cap style popularized by Supreme that became a streetwear uniform staple.
A limited, cohesive collection of pieces released as a standalone offering, often for collaborations or special projects.
Well-executed, precise, and aesthetically pleasing—praise for fits or pieces with refined execution.
A collaboration between brands, artists, or designers to create limited products.
A specific color combination or scheme applied to a garment or sneaker design.
The practice of selling items through a third-party store or platform that takes a percentage of the sale.
Successfully purchased, secured, or dominated—achieving victory in competitive situations.
To successfully purchase or acquire an item, especially a limited release.
A production method where brands design and construct garments from scratch using original patterns.
Original, unworn, and unused product, typically still in its original packaging.
Style, swagger, or fashionable appearance—having undeniable aesthetic appeal.
A scheduled, often limited product release that creates urgency and community ritual around new pieces.
Deadstock—abbreviated form indicating an item is completely unworn and in original condition.
Direct-To-Garment printing—a digital method that prints designs directly onto fabric like a large inkjet printer.
The Los Angeles street that became America's streetwear mecca in the 2000s-2010s, home to Supreme, The Hundreds, and Diamond Supply Co.
Extremely good, impressive, or desirable—the highest casual praise for an item or outfit.
An outfit or complete look; also describes how a garment wears on the body.
A photograph showing a complete outfit, typically shared on social media for feedback or documentation.
A soft, fuzzy fabric made by brushing knit material to raise fibers, creating maximum warmth and plush texture.
To show off or display wealth, style, or possessions—both the act and the items themselves.
Hiroshi Fujiwara's design label, known for its lightning bolt logo and coveted collaborations with Nike, Louis Vuitton, and others.
A knit fabric with loops on the inside and smooth exterior, offering breathability and comfort for hoodies and sweatshirts.
Exclusive items produced for brand insiders, never released to the general public.
Counterfeit or fake items, typically replicas of popular streetwear and sneakers.
A dyeing process where finished garments are dyed after construction, creating unique color variations and a soft, lived-in feel.
Items produced in large quantities and widely available, contrasted with limited releases.
A title applied to pioneering figures who established streetwear's foundations—most notably Shawn Stussy and Hiroshi Fujiwara.
A fashion trend where outdoor and hiking gear is worn as everyday streetwear.
A highly coveted, often rare piece that represents a personal holy grail for a collector.
The peer-to-peer marketplace focused on high-end menswear and streetwear, known for rare and archive pieces.
A personal ranking of most-wanted items—the pieces someone is actively seeking.
Grams per square meter—the standard measurement for fabric weight that indicates thickness, durability, and quality.
The Tokyo district famous for youth fashion, street style, and the birthplace of Japanese streetwear culture.
Impressive, tough, or undeniably cool—praise for pieces or fits with strong visual impact.
Dedicated enthusiasts or community members—shorthand for sneakerheads, streetwear heads, etc.
Highly desirable, impressive items—pieces that generate attention and respect.
Thick, substantial fabric weight (typically 250+ GSM) associated with premium quality and durability.
Openly, emphatically, or without reservation—the opposite of lowkey.
The collective anticipation and excitement surrounding a brand, release, or collaboration.
The pattern of rising and falling interest in brands, styles, and products within streetwear culture.
A person who chases trends and logos over genuine style, buying based on perceived status rather than personal taste.
Identification request—asking the community to identify an unknown piece from an image.
The global network of tastemakers, DJs, and creatives who spread Stussy's influence worldwide in the late 1980s and early 1990s.
If You Know You Know—indicating insider knowledge or appreciation that isn't obvious to outsiders.
A loss—failing to purchase a desired item from a drop or release.
The process of authenticating an item to determine if it's genuine or counterfeit.
A curated visual presentation showcasing how a brand's pieces are intended to be styled and worn.
Somewhat, secretly, or without drawing attention—moderating statements or describing understated preferences.
The fusion of streetwear aesthetics with high fashion price points, materials, and positioning.
Garments manufactured in Japan, renowned for exceptional craftsmanship, attention to detail, and premium materials.
Garments manufactured in Portugal, increasingly recognized for quality European production and ethical manufacturing.
Garments manufactured in the United States, often associated with higher labor standards, quality control, and ethical production.
Average, mediocre, or underwhelming—dismissive assessment of items or releases that fail to impress.
The hip-hop collective led by Tyler, the Creator that brought Fairfax streetwear to global attention in the early 2010s.
Original or foundational—describing pioneering people, brands, or original product releases.
Out Of Stock—indicating an item is no longer available for purchase.
A dyeing technique where already-colored garments are dyed again, creating unique color effects and depth.
Passed As Deadstock—worn items that still appear new enough to be mistaken for unworn.
Price Check—requesting community input on an item's current market value.
A connection who provides access to limited items, insider information, or favorable deals.
A person or service that purchases items on behalf of others, often in different locations.
A screen printing technique using special ink that expands when heated, creating raised, three-dimensional graphics.
A lottery system used to fairly distribute limited items when demand exceeds supply.
The practice of buying streetwear items to sell at markup on the secondary market.
Champion's patented construction technique that orients fabric grain horizontally to minimize shrinkage.
The collection of items someone actively wears, cycling through different pieces.
Bitter, upset, or resentful—typically about missing a release or losing to someone else.
Pre-production items made for testing, approval, or promotional purposes, not intended for retail sale.
A printing technique using mesh screens to transfer ink onto fabric, creating durable, vibrant graphics.
When a release completely sells all available inventory; also describes brands or people who compromise values for commercial success.
Self-finished fabric edges produced on traditional shuttle looms, indicating premium denim and quality construction.
The Tokyo district known for its iconic crossing, youth culture, and connection to Japanese streetwear and fashion.
Items that remain available without selling out—indicating low demand.
Fashion rooted in skateboarding culture, emphasizing functionality, durability, and anti-establishment attitude.
Failing to recognize value or act on opportunities—missing out due to inattention.
An underrated or overlooked item that deserves more attention than it receives.
A person passionate about collecting, trading, and understanding the history of sneakers.
The Manhattan neighborhood that became New York's streetwear epicenter, home to Supreme's flagship and numerous influential shops.
Items purchased significantly below market value—exceptional deals.
The resale marketplace that introduced stock market-style pricing and authentication to sneaker and streetwear sales.
Casual fashion rooted in skateboarding, hip-hop, and youth culture that emerged in the 1980s and 90s.
Embroidered Japanese souvenir jackets originating from post-WWII American military culture, now a streetwear staple.
Suspicious or questionable—used to describe potentially fake items or sketchy situations.
Functional, technology-driven clothing emphasizing utility, weather resistance, and futuristic aesthetics.
The business strategy of releasing limited products at scheduled intervals rather than traditional seasonal collections.
Palace Skateboards' iconic triangular logo, named after its creator Fergus Purcell.
True To Size—an item fits as expected for its labeled size.
A win—successfully purchasing a desired item, especially from a competitive drop.
Garments that have undergone washing processes to achieve softness, fading, or vintage character before sale.
Durable clothing originally designed for manual labor, adopted into streetwear for its rugged aesthetic and quality construction.
Want To Buy—a posting format indicating desire to purchase a specific item.
Want To Sell—a posting format indicating items available for purchase.
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