Fairfax

Fairfax Avenue in Los Angeles became the de facto capital of American streetwear from the mid-2000s through the 2010s. When Supreme opened its LA outpost on the previously sleepy street in 2004, it triggered a chain reaction: affordable rent and Supreme's presence drew The Hundreds (2007), Diamond Supply Co., HUF, Flight Club, Crooks & Castles, and dozens more brands and shops to the few blocks between Rosewood and Oakwood. The street transformed from a quiet neighborhood serving the local Jewish community into a global pilgrimage destination—Japanese tour buses arrived, kids flew in from across the country, and the sidewalks became a daily scene of skaters, celebrities, and streetwear enthusiasts. Odd Future's emergence in 2011 further spotlit Fairfax, with Tyler, the Creator and crew skating and hanging out on the block. Beyond retail, Fairfax fostered genuine community: brands shared employees, hosted BBQs, and created an ecosystem where streetwear lived rather than just sold. The era faded as Supreme moved to Sunset Boulevard in 2023 and The Hundreds closed its flagship in 2025, but Fairfax's legacy shaped how streetwear retail and community function globally.