Grailed is a peer-to-peer marketplace launched in 2013, focusing on menswear ranging from high-end designer pieces to streetwear grails. Unlike StockX's stock market model with standardized pricing, Grailed operates more like traditional classifieds—sellers set prices, buyers make offers, and negotiation happens directly. The platform became particularly important for rare and archive pieces that don't fit standardized categories: vintage Japanese streetwear, designer archive, rare samples, and one-off pieces. Grailed's community developed reputation systems and style expertise, with certain sellers becoming trusted sources for specific categories. The platform's editorial arm, Dry Clean Only, provides cultural context and market analysis. Grailed represents a different approach to resale than StockX: emphasizing individual knowledge, negotiation skills, and relationship-building over algorithmic pricing. For collectors seeking pieces beyond current releases—archive UNDERCOVER, vintage RAF SIMONS, rare Supreme—Grailed became the primary hunting ground.
Definition G
Grailed
The peer-to-peer marketplace focused on high-end menswear and streetwear, known for rare and archive pieces.
Origin & Etymology
Play on 'Grail' (the most sought-after pieces in a collector's quest), with spelling modification. Founded in New York in 2013.
Related Brands
Related Terms
Grail
A highly coveted, often rare piece that represents a personal holy grail for a collector.
Resale
The practice of buying streetwear items to sell at markup on the secondary market.
Deadstock
Original, unworn, and unused product, typically still in its original packaging.
Vintage
Original garments from past eras, valued for authenticity, rarity, and connection to fashion history.
Consignment
The practice of selling items through a third-party store or platform that takes a percentage of the sale.