L

L (loss) is the resigned acknowledgment of failing to secure a desired item from a limited release. Taking an L is an unavoidable part of streetwear participation—demand consistently exceeds supply for hyped items, meaning most attempts end in disappointment. The term normalizes and collectivizes the frustration of missing out. 'Took an L on the Dunks' is understood immediately by the community. Ls can result from slow internet, website crashes, sold-out stock, lost raffles, or simply bad luck. The culture has developed coping mechanisms: 'L' memes, solidarity with others who missed out, and the philosophy that there will always be another drop. Some argue the frequency of Ls has pushed people toward resale or bots, while others see it as maintaining the scarcity that gives Ws meaning. The W/L framework shapes how people discuss and emotionally process their relationship with streetwear consumption.