OG (Original Gangster) in streetwear context describes someone or something that is original, foundational, or pioneering. The term operates on multiple levels: people can be OGs (respected for early contributions before mainstream recognition), brands can be OG (heritage labels that built the culture), and products can be OG (original releases versus later retros or variations). An 'OG colorway' refers to colors from a shoe's original release. Being called an OG carries weight—it's not applied lightly and implies authentic involvement in building the scene. The term also distinguishes originals from copies or revivals: an 'OG Supreme box logo' from the 1990s differs fundamentally from a recent reissue, even if visually identical. OG status is earned through time, contribution, and community recognition rather than claimed or purchased.
Definition O
OG
Original or foundational—describing pioneering people, brands, or original product releases.
Origin & Etymology
From hip-hop slang, itself derived from gang culture where 'Original Gangster' denoted founding or veteran members. The term entered mainstream youth culture in the 1990s, particularly through Ice-T's 1991 album 'O.G. Original Gangster,' and was adopted by streetwear communities to denote originality and authenticity.
