A plug is a connection who provides access—to limited items, insider information, early releases, or favorable pricing. Having a plug at a store means getting heads-up on releases or access to backdoored stock. A brand plug might provide samples or friends-and-family pieces. The term comes from drug culture but in streetwear describes legitimate (if sometimes ethically gray) access networks. Good plugs are valuable and protected—you don't publicize your plug and risk losing access. 'Got a plug' signals insider access that others lack. The plug economy operates on relationships: plugs provide access, and those who receive it provide loyalty, discretion, or reciprocal favors. Not everyone has plugs, and not having them isn't failure—it just means working within normal access channels. Understanding plug dynamics explains how some people consistently access limited items that others can never secure.