Puff Print

Puff print is a screen printing technique using specialty ink that contains a blowing agent—when heated during the curing process, the ink expands and rises from the fabric surface, creating three-dimensional, raised graphics. The technique adds tactile dimension to prints: you can feel the pillowy texture of puff-printed elements. Puff printing became associated with 1980s and 90s streetwear aesthetics, appearing on vintage band tees, team merchandise, and early streetwear pieces. The Y2K revival brought renewed interest in puff prints as brands referenced the era's visual language. Puff printing works best for bold, simple designs rather than fine detail—the expansion naturally softens edges. Quality puff printing maintains its dimension through washing; cheap versions flatten over time. The technique is often combined with standard screen printing: puff elements for logos or key graphics, flat printing for detailed work. Understanding puff print helps consumers identify vintage pieces (era-appropriate techniques) and appreciate the craft investment in dimensional decoration.