Sellout carries dual meaning in streetwear. As a noun or verb describing inventory, sellout indicates a release has completely sold through—'the drop sold out in seconds' reports the success of a limited release. Instant sellouts demonstrate demand exceeding supply and often predict strong resale values. However, sellout also describes brands or individuals who compromise their values, authenticity, or community focus for commercial success—'they sold out when they went to Macy's.' This second usage implies betrayal: abandoning what made something special in pursuit of mainstream acceptance or profit. The tension between these meanings captures streetwear's fundamental conflict between commercial success (selling out inventory is good) and cultural integrity (selling out values is bad). Brands navigate this constantly—too limited risks inaccessibility, too available risks becoming mainstream. The sellout accusation is a serious criticism, suggesting someone has prioritized money over authenticity.