Shibuya

Shibuya is one of Tokyo's major commercial and entertainment districts, famous for its iconic scramble crossing and deep connections to Japanese youth culture and fashion. While Harajuku is often cited as streetwear's Tokyo birthplace, Shibuya represents the broader ecosystem: major fashion retailers, record shops, clubs, and the 109 building that popularized gyaru fashion. BAPE opened its flagship Bapexclusive store in Shibuya, cementing the district's streetwear credentials. The area's energy—constant movement, neon lights, youth congregation—embodies the urban vitality that inspires streetwear aesthetics. Shibuya and Harajuku blur together geographically and culturally; both represent Tokyo's fashion-forward youth culture. For international visitors, Shibuya provides immersion in the sensory overload and style consciousness that makes Tokyo unique. The district appears constantly in streetwear imagery, lookbooks, and brand storytelling as shorthand for Japanese urban cool.