derschutze
Description
derschutze is a Germany–based streetwear brand founded in 2017 by Yusuf Yücel.
At a glance
- Founded
- 2017
- Founder
- Yusuf Arif Yücel
- Roots
- Founder grew up in East Hamburg
- Stores
- London, New York, Berlin
- Name
- From Schütze, German for Sagittarius
Last verified · 9 sources · see sources
Who founded derschutze
SW Londoner reported that Yusuf Yücel founded the brand in 2017, at age 18. The brand's own story page describes Yusuf Arif Yücel as a German designer with Turkish roots who grew up in East Hamburg, and says it started as a creative project; as a teenager he designed graduation clothing for classmates.
According to SW Londoner, before the label launched he sold designs on Instagram and eBay, often bootlegs, and bought an embroidery machine; the first products came out in 2017 and sold out the same day. The same article says he opened a clothing factory in Istanbul in 2020.
What the name means
The brand says the name comes from Schütze, the German word for the zodiac sign Sagittarius, which is also the founder's star sign. SW Londoner translates der schütze as the shooter.
What derschutze makes
The brand says its collections often draw inspiration from different cultures, traditions, religions, landscapes and artistic movements, with detailed artwork and embroidery. SW Londoner describes embroidery, lenticular printing for 3D effects and heat-reactive designs.
Its online shop has listed denim, jorts, clogs, football boots, beanies and a sculpture. SW Londoner reports a release of 200 pairs of sneakers on 10 August 2020 featuring artist Erin Nicholls' artwork Shades of Autumn.
Where to buy derschutze and what it costs
The brand lists three stores: London (27 Peter St, W1F), New York (22 Spring St) and Berlin (Neue Schönhauser Str. 6). A profile on dasauge.de quotes the brand saying it opened its flagship in Soho, London in November 2021, and SW Londoner reported a queue outside the Soho store in May 2022 for a limited release.
On its own shop, the spiderweb v2 T-shirt was €54, the spiderweb v2 hoodie €114, the spiderweb v2 raw denim €114 and the summer break jorts €94 (checked October 2026).
Price guide
- spiderweb v2 T-shirt: €54 (official shop, Oct 2026)
- spiderweb v2 hoodie: €114 (official shop, Oct 2026)
- spiderweb v2 black raw denim: €114 (official shop, Oct 2026)
- summer break jorts: €94 (official shop, Oct 2026)
Single snapshots from press and retailers; prices change.
Sources · checked October 8, 2026
Frequently Asked Questions
When was derschutze founded?
derschutze was founded in 2017 in Hamburg, Germany.
Who founded derschutze?
derschutze was founded by Yusuf Yücel.
Where is derschutze located?
derschutze was originally founded in Hamburg, Germany, but is more widely based in Germany.
Who founded derschutze?
Yusuf Arif Yücel, a German designer with Turkish roots who grew up in East Hamburg, according to the brand. SW Londoner says he started it in 2017, at 18.
Who owns derschutze?
The brand presents Yusuf Arif Yücel as its founder. We did not find a company filing that sets out its ownership.
Where is derschutze from?
Its founder grew up in East Hamburg, according to the brand, and dasauge.de describes it as a German streetwear brand established in Hamburg. Its stores are in London, New York and Berlin.
What does derschutze mean?
It comes from Schütze, the German word for the zodiac sign Sagittarius, the founder's star sign.
How much is derschutze?
On the brand's shop a T-shirt was €54 and a hoodie €114 (checked October 2026).
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