DTG (Direct-To-Garment) is a digital printing method where specialized inkjet printers apply water-based inks directly onto fabric, similar to how paper printers work. DTG revolutionized small-batch and custom printing: no screens needed, no minimum orders, and photographic detail achievable. The technology enables print-on-demand businesses and allows brands to offer extensive color options without inventory risk. However, DTG has limitations in streetwear context: prints typically feel softer but less vibrant than screen printing, durability can be lower (particularly on dark garments requiring white underbase), and there's a perception among enthusiasts that DTG is 'less authentic' than traditional methods. Quality varies significantly based on printer, ink, pretreatment, and curing. Well-executed DTG can be excellent, but cheap DTG fades quickly and cracks. Understanding when a brand uses DTG versus screen printing helps assess value—though many consumers never notice the difference. The technology continues improving, with newer DTG printers offering better durability and vibrancy.