Embroidery

Embroidery is a decoration technique where thread is stitched into fabric to create designs, logos, or text. Unlike printing (which sits on top of fabric), embroidery becomes part of the garment—thread physically woven through the material. This creates dimensionality: you can see and feel the raised texture of embroidered elements. In streetwear, embroidery signals premium execution: it costs more than printing, requires specialized machinery, and can't be easily replicated. Small embroidered logos (chest hits, sleeve details) have become markers of elevated basics. Larger embroidered designs—like the intricate work on sukajan jackets or vintage varsity pieces—represent significant craft investment. Quality embroidery involves appropriate thread density (too sparse looks cheap, too dense puckers fabric), proper backing, and clean finishing. Embroidery particularly suits cotton and heavyweight fabrics that support the stitching without distortion. Many brands combine techniques: embroidered logos with screen-printed graphics, maximizing the strengths of each method.