Heads refers to dedicated enthusiasts—people deeply invested in the culture rather than casual participants. The term derives from 'sneakerhead' but applies broadly: streetwear heads, hip-hop heads, anyone who's more than surface-level engaged. 'Real heads know' suggests genuine enthusiasts will understand something casuals might miss. Being recognized as a head implies credibility: you've put in time, developed knowledge, and earned community respect. The term creates in-group identification—heads recognize other heads through shared references, knowledge, and values. Heads are distinguished from hypebeasts (who chase trends) by their depth of engagement and authenticity of interest. The designation isn't self-applied so much as community-recognized; calling yourself a head is less meaningful than others recognizing you as one. Understanding what separates heads from casual participants—knowledge, commitment, contribution—clarifies streetwear's social dynamics.